PickApp

PickApp is a SaaS startup we’ve been working on the past year and a half. The idea for this project came through cooperation with the other advertising agencies. The main problem, in this case, was that the majority of agencies used to collect promotional activities with a pen and paper (which were then copied into a certain digital format for the end client). There we saw our chance to change something, so we decided to create a service that would enable advertising agencies to collect and analyze BTL campaign data in a different and easier way.

How PickApp Works?

The use of this service is rather intuitive. The main users can easily create campaigns and all the data gathered in the field is available in real-time. The main users (in this case promoters) can add comments, while managers have the possibility to send additional instructions that can be forwarded automatically to all promoters involved in the campaign. In addition, managers can track all activities from all locations in real-time. With just one click, managers can generate campaign result data which can be downloaded in Excel format.