Do you want to increase the number of the customers of your product or service? Are you looking for modern powerful marketing strategies for higher sales and earnings and for achieving your business goals? Content marketing can be your shortcut to business success. Experts claim that content marketing is an extremely powerful tool in which it is worth investing since it can provide you with a large number of new clients and bring the results that are going to be paying off in the long run.
The development of SEO and the evolution of the Google algorithm have led to the fact that ranking on the Internet depends mostly on the quality of the content that is being offered. Google primarily rewards content with which visitors interact. And how to make visitors stay loyal to your online presence and buy what you offer? The answer is – by offering them creative and useful content. If you do not do so, your competition will.
Content Marketing in Numbers
In addition to the commonly known SEO, the term HEO, Human Eye Optimization is increasingly used, and it can also be translated as “think man first”. Hubspot’s content research survey results show that 61% of consumers are more likely to buy from a brand that shares custom content and B2B companies find a 67% increase in leads per month when they create content. All this irrefutably proves that buyers are positively influenced by brands that create relevant and high-quality content.
What is Content Marketing?
Simply put, content marketing is a type of marketing that is completely oriented to the needs of users and customers. Unlike traditional, one-way marketing that promotes a product or a service very directly, quality content marketing is primarily useful for the consumers, it understands their needs and problems and offers a solution, but in an unobtrusive way.
Good content marketing does not resemble marketing at all. There is no text written in capital letters saying SALE to be found. This is a true, original, seemingly unbranded and well-packed story of a product or a service. It’s even better if this story is confirmed by other people, such as famous influencers.
Making a Plan Leads to a Perfect Content Marketing
Content marketing is not a campaign and it is thus not to be done at the very last moment. It is a multi-month, and often a long-term project that requires a good plan and a strategy to be developed. The strategy includes examining the market, the target group, the problems, interests, and habits of potential customers. After that, what is to be created is a content that will be beneficial to people, the content that will teach them something and that they will want to share.
We live at a time when things happen very rapidly and when trends are changing at a blistering pace. Even though the basics of content marketing are the same from the very beginning, what is changing are content formats, user habits, and platform algorithms. It is necessary to constantly keep up with the news and to learn about the market.
How Does Content Marketing Look in Practice?
After researching the keywords, the habits and the interests of the target group, a quality content is created. It can be a blog text, a guide or a tutorial, an interview, an e-book, a recipe … The content is posted on a website and on other platforms, such as social networks. And in order to make it viral, the content should be different, original and shocking in the sense of the previously unseen. If you are selling watches, record video clips in which a person will try a watch, turn it on the back and forth, put it on his or her hand combining it whether with a fancy dress or with a training suit. If you want to sell a camera, create a video explaining what it can do. Show some photos taken with this camera, highlight its specifications. In order to successfully find food buyers, publish a recipe in which it fits, show how it can be served, and how it contributes to being healthier or more slender.
People have had enough of pushy advertising, exaggerated marketing messages that they have heard countless times and of communicating just for the sake of selling a product. People want advertising to provide them with meaning, attention, entertainment and good information. Content marketing is a way to give this to them. This is a proven way to impress visitors and to easily convert them into potential customers and users of your services.
One of the most common questions that website owners place on SEO forums is how to increase the number of visits. It’s not surprising at all because having more visits to the site means more conversions, more sales, and higher profits. At the moment, a big problem on the Internet is too much content. Countless sites, postings, information, advertisements … a real virtual jungle. And this is great if you’re a user. But if you are an entrepreneur, an owner of a website or if you are online selling, this is certainly not good news. You need to find reliable marketing tools to call attention to yourself in relation to others and to attract visitors to firstly check out your website and then to stay there.
If you are not satisfied with the traffic on your site, there may be many reasons for that. More important than this is what you actually can do to attract visitors to your website and to convert them to customers.
Following Aspects Have Proved to Be Like a Magnet for Visitors
Mega Targeted Content
This specifically means that the content on the site should be intended for a specific group of people and to communicate with the needs, challenges and problems they encounter. Without targeted content, you are talking to randomly selected people, which does not produce results. The targeted content will attract real visitors who are already interested in what you have to offer.
The content you provide must also be genuine, interesting and useful. Search engines are very well-trained in recognizing quality content and it’s been a long time ago that they could be fooled by a few backlinks and super-optimized texts.
Most SEO experts will tell you that everything is actually down to the links and how many visitors click on them. Quality links are those that are highly qualified, but the question is – how to get to them? You can contact experts or bloggers from your niche and encourage them to mention you in their posts in order to get the link. Links on social networks are considered high quality because social networks have great web authority ever since they were created. They are considered more reliable than other sources of links.
Openly Invite Visitors to Share Your Content
The more shares, the more people will see what you offer. Friends of your followers are potential visitors to your site. You should also share other people’s content, not just your own. This creates a good online karma, and it gives your visitors the impression of you as a good person.
Make Friends With Your Visitors
A deeper and more intimate relationship with visitors will transform them into loyal and regular ones.
Lend Someone Else’s Visitors
Although it sounds unethical to take over an audience that someone has been collecting for months or years, it’s not at all like that. Moreover, they will be grateful. Write a quality “guest” post for a blog of an influential person from your niche. Only one share of your blog post from some leading personality in your industry can bring you a huge number of new visitors, subscribers and customers. So do your best to make it more than a dull, average article and let it be a masterpiece.
His Majesty the “Remarketing”
Visitors may leave your website for a variety of reasons, and that’s OK. But surely you should do everything to get them back and remind them why they started off at the beginning. The goal of remarketing is to retrieve old users. A Facebook pixel, different actions and discounts, and more often publish content can help you with this.
Reliable SEO Agency
When you do not know something yourself, the logical step is to seek for the help of an expert. This also applies to increasing the traffic on a website. The Internet is full of SEO experts who are full of promises and who guarantee instant first positions on Google. If their methods and techniques do not produce results, leave them as quickly as possible and look for another SEO agency. What distinguishes successful ones from all the others are the concrete results and realistic reports.
Good SEO experts will shortly bring more visitors to your site, and the only thing you’ll need to do is to gather the fruits of their work and knowledge.